Gentlemen: This is to inform you that The (Name of the Company) is now open and is located at 2345 St. Avenue Road, New York. Subject: Introducing a New Joining. One email blast won’t make the sales pile up. New functionality without proper announcement is a wasted opportunity. New Product Announcement Email is written to the customers on the launch of a new product. In fact, when you think "quality," "reliability," "versatility," or "power," I want you to think "Doe Product." We do also share that information with third parties for analytics. Sweet! One of such methods is to write new product launch announcement letter to its old customers. The following business announcement wording ideas offer a perfect example to the type of wording you can use to notify those individuals. August 2, 2013 by … Announce New Product or Service. March 20, 2013 Media lists often have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud computing. Let’s go over these press release basics in regard to writing about a new product. Clearly articulating the benefits of your new product or service can pique the interest of customers. This Word press release template is formatted to help you easily share product details, reviews, and availability as well as contact and company information. Focus on specifics. How to Plan a New Product Launch on Social Media – Step #5: Offline Activations. The product launch announcement is a set of activities aimed at promoting a new product. Feel free to use these email templates for when your product … The 3 Key Components . Informing journalists and customers about your new product is very important. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. That includes a clear message and call to action. Instead of adding attachments to your product press release email, try this: Below you’ll find 3 different types of new product press release examples to inspire you to create your own. Prior to promoting and announcing your up-and-coming product, try it out, define its pros and cons. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. Effective letter mentioning its features and special offers. Do not explain every aspect of the product; just provide enough information regarding the benefits the product offers or the reasons why customers should be interested in what this new product has to offer. Here are 14 of the best product launch emails for inspiration. Launch it using this press release template in Word. What makes it different from other products? For example, if you’re writing a press release about a new line of natural beauty products or cosmetics, check which journalists that you found are actually interested in natural and organic products, and not just cosmetics in general. by emily on May 29, 2012. Add your product photos, videos & other rich media (such as Facebook posts or Twitter conversations) directly to your press release, An attractive headline that features unique benefits & features of your product, The standard elements of a press release: Headline, dateline, lead, body, company info, media contact information, A specific audience that it’s targetted to (, Information on why your product is worth talking about and why anyone should be excited about it, Attractive photos and/or videos of your product added directly to the press release (avoid attachments! Example 9: Letter of New Products. Keep the press release short and to the point, writing an excellent summary of the product launch announcement. Stay away from boring titles such as [Company] Launches “New Product”. Writing and pitching product launch press release is no different from any other press release. It’ll improve the chances of your product press release getting picked up and published. Include the following in your product press release: A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your type of product. Creating an account means you’re okay with GrowthHackers's. Moment. Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader. It’s doesn’t make sense to write about a product that seems just like every other, does it? Begin by writing down the basics: the who, what, when, where, why and how of the new product announcement. Addressee Address City, State Zip. When you’re planning a new product launch on social media, you’re probably focused on the digital planning: photos, videos, graphics, copy. with drag & drop elements and add photos, videos, call-to-action buttons and social media conversations to your press release. New Employee Announcement Email Sample. Different companies adopt a variety of methods to do marketing for the promotion. Thanks for compiling this. You can refine your search by filtering where a journalist is located, or what topics/industries he or she is interested in. Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. Try including numbers in your headline/e-mail subject – they’re proven to improve open rates. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. In general, there are three main categories in which product launch emails are used. Headline – an attention-grabbing headline about your product. Jump To: New Product Press Release Examples, new product announcement press release template, FIND MEDIA CONTACTS INTERESTED IN YOUR PRODUCT, New Cosmetics Product Press Release Example, 13 Free Press Release Templates & Examples for Any Occasion (in Microsoft Word & .pdf Format), How to Write a Press Release? New feature release emails. Explaining the value of your product is an essential part of your communication. What? File size: 14.05 KB Search. It includes everything you need to have the correct format. An easy way to find relevant media contacts interested in your product is by using a media contacts database. Wrapping up your letter with the new product’s or company’s slogan is a unique idea. 31 New Product Launch Email Template Examples. ... We've hired John to carry out our new vision of how product development needs to involve making a business case and market for the product before we make a single widget. Get inspired for your product launch email campaign by these 25 email design examples. These are emails sent for product launches (such as a new clothing line), software product launches (such as a new SaaS business) or a feature release (an updated version for an intangible product, such as an ebook or software). Sample of a New Product Announcement Letter. > Announcement Letter Sample > Announce New Product or Service. 12+ Sample Announcement Letters Announcement is a proclamation or declaration of some happening, future event or something that has taken place. Think about how using your product can be easier, simpler or more enjoyable than what the competition has to offer. Example Sentences New Born Baby Announcement Letter I recommend spending a bit more time on it and making sure it’s attention-grabbing and mentions your product’s USP (unique selling proposition). That means you shouldn’t send out emails with any attached images or videos (especially large files), resulting in a gigantic and possibly confusing email that will clog up journalists’ inboxes. Hopefully, your new or upgraded product’s features meet customers’ needs and even exceed their expectations. More than synonymous--I want them to be one and the same. What makes it different from other products? To make product updates effective, pay attention to your targeting and how you communicate. Starbucks’ new product announcement email is a great example of how to include a ton of helpful information in a single email but make it easy to navigate and not too overwhelming. A new product release; A limited-edition launch; A pre-order opportunity; A special event; Promotional announcement emails aren’t only to let people know you have a new product or service. If you’re unfamiliar with visual press releases, check out these multimedia press release templates and examples. You still need to be pitching to relevant journalists & bloggers interested in your topic/industry. Remember – your headline needs something that’ll get your audience intrigued. Dateline – to confirm that you’re providing the most up-to-date information. Include the name and images of the product, the launch date, and the main benefits. Otherwise, invite him/her to visit your retail outlets to have a look at your new creation. Get inspired for your product launch email campaign by these 25 email design examples. ). I want the name "Doe Product" to be synonymous in your mind with quality. Product UX: Changes to UX, such as a modal, product tour, label or hotspot can help highlight new features and coach users be successful. However, remember to avoid attachments as much as possible. 5. sample letter new product announcement; sample letter to customers announcing acquisition; special discount offer sample letter {0 comments} Announcement of New Business Opening. Tell them what’s included: The goal of a product announcement email is to get your readers interested enough to click on your call to action. If you’re short on time, check out our new product announcement press release template. Try to avoid statements like, “we’re happy to announce/inform,” “we have the honor to present,” etc. Product announcements aren’t something to just “do” without previous planning. Example Letter #2. Email newsletter design. Press release with product announcement. [The Guide + Expert Comments], 3 Event Press Release Examples & Tips From Journalists [Free Template]. But what if you want to send out a press release that contains lots of high-quality and high-res images or videos (and because it’s a way to make your product more attractive for the press—why wouldn’t you)? The specific content e-commerce brands include within an announcement email can vary significantly. You’ve gotta be logged in first to do that! Why? Additionally, appreciate the customer, describe details about the product, the main objective of the product, and any offers related to it. Date. You’ve worked hard. Add exciting features and benefits that’ll make people stop what they’re doing and read what your product has to offer. More Related to Announcement Letters. Company Name or Letterhead Address City, State Zip. A new or growing business may take this opportunity to market their establishment within their local community and to their fellow supporters. You’ve gotta be signed up first to do that! This product is available only this December until supplies last. You can guide your users directly to the new feature and show segmented messaging to help them get adopted. See the samples. Is there a formal product launch ceremony? Depending on your product and target audience, you’ll want to focus more on one or the other. Please copy the link manually. Real-world press release example:Bubble T Cosmetics: Bubble T launches the Curated Collection, as loved by influencer Ling.KT!Why is it worth writing about this particular product? File type: DOC | PDF. Announce your new product — Send it 1 week before the launch. Nice post, Lucia. Media contact information – the author or company’s/agency’s contact information. New product announcement email example When writing such a letter, it is important to use an optimistic tone and a formal language. You still need the standard press release format. How will it contribute to the consumers’ lives? If you’re short on time, check out our new product announcement press release template. Announce the opening of your business, and add a brief message about your service or product. Like how you have chosen examples of established behemoth brands like Apple to smaller ones like Prezi! Does your product come in different varieties and sizes? Thus letter announces a special event or an occasion that people need to be aware of. Announce New Product or Service. Yeah, keep dreaming. Product Launch Email Subject Line: Moment 3.0 is here….crispier photos, smoother videos. However, for the best results, I recommend reading this whole post. It includes everything you need to have the correct format. A well written press release will also help you drive attention and generate enough media hype around your new product. The success of your new product press release getting published in the news can often decide on the success of your product/sales. Mar 22, 2016 - Product Launch emails. New Product Announcement Email. The headline of your press release (and also the subject of your media pitch email) is crucial to getting your press release read or even email opened. Copied! What is a product launch announcement? I’ve added a list of questions to make it easier: Unless you have a boring, non-visual product, adding photos & videos to your product press release is an absolute must. A press release can be very helpful when it comes to letting people know about your company’s new product. A new product introduction letter aims at marketing a new product to existing or potential customers. If the business or office is an extension of a known business, explain that relationship. How to Announce a New Product on Facebook and Twitter Ecommerce Marketing ecomdash Jan 19, 2017 Social media is a powerful tool for introducing new product announcements to customers, but it can also be confusing. However, for the best results, I recommend reading this whole post. Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. These sample new employee announcements introduce the new employee, tell coworkers about the job, and provide location information. Finding time to do the shopping is sometimes nearly impossible. 25 Product Launch Announcement Email Examples (From Real Brands), Follow specific topics like viral marketing, growth hacks and early traction, Discuss emerging growth opportunities with top growth hackers like Sean Ellis and Morgan Brown, Share and upvote content in the web’s premiere growth hacking network, Share and vote on content in the web’s premiere growth hacking network. Email design. Company info – a short paragraph about your company and its products to help journalists understand the nature of the business and make writing about it easier. If you or your customers have to launch an online digital product such as PSD templates, themes, software or an app. The product went viral and although it wasn’t ours, we did provide the email templates to launch the business. Lead – a brief overview of the story, including answers to the questions: Who? Jump To: New Product Press Release Examples. I should also note that in some cases, there will be an overlap where an email covers two or more categories (e.g., launching a new product and offering a discount). I am very pleased to inform you all that a new employee, [write name of employee] has joined us today at x department as [write their designation]. Body – an explanation of the information provided earlier in the lead, starting from the most newsworthy info about your product and finishing with secondary details. It clearly states the name of the product as well as the number of the newest version. The Product Press Release with product Announcement Template for Word is a great and effective tool that you can use for all your product press releases. You’re already sold on your product. Useful material when it comes to product launch email campaign. Flash isn't supported. Have a merry Christmas and a prosperous new year! Your team has worked too hard to not give your new features the attention they deserve. Word 2003 (.docx) Adobe Reader (.pdf) Template Details. Download Sample New Product Announcement Letter in Word. Can you somehow compare it to the products offered by your competitors? Otherwise, it’s best to bring attention to your product by showcasing how it’ll benefit your customers and improve their day-to-day lives. With what effect? I think Prezi became one of the mammoths, we have to rethink who are the small but fast evolving companies. Stick to the point and mention the objectively superior qualities of your product. Lets sum up the essentials: Every product press release should contain: Academy E-books Magazine Public Relations |. SampleEmails.com. Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. If you’re targeting a very particular and specific audience, especially in the B2B sector it can be a better idea to focus on the technical features of your product. Write a great description of the product’s main features. WE WANT TO EARN YOUR DEEPEST TRUST. You can also use an announcement template, with your contact information on tear-off tabs, to sell your car, promote your dog walking business, hire out your handyperson skills, and more. Jason Houseman Product Development Manager ABC Sentiments 11, Time square Street Los Angeles, California. Email inspiration. Focus on making your product stand out from the rest by emphasizing on unique features and benefits. Use the feedback box below if you have a question, comment or general feedback. In this guide, I’ll show you how you can how to write a press release for a new product to grab the attention of journalists and media influencers and ultimately get your product seen by your target audience. If readers are asking themselves “so what?”, then you’re doing it wrong. See more ideas about email newsletter design, email design, newsletter design. For this reason we are pleased to announce our new on-line shopping and delivery service. Announcement emails. Makes sense, Gergely :) Any other such companies at the top of your mind? Describe the product. View Details All Versions. Dear Mr. Kennedy: Robinson’s Grocery knows how hectic life can be. Writing Effective & Sample Emails. You can also see all that in the designs of the below given 31 examples of the product … By now you should know the basics of creating an effective product press release and pitching it successfully. If you want your product to get noticed, you should support it with relevant pictures, photos, videos, logos, and even animated gifs. The link has been copied to your clip boardy board! Hello mates, I hope you all are having a nice day at work today. File page: 1. Got a new product or update? How will it contribute to the consumers’ lives? If you’re out of ideas – Grammarly has a guide on creating a catchy headline. One of the best practices is to use a single column layout for the new product announcement email template. By using this as your template and your guide, you can always come out with great and clever press releases for your products while stating the facts and benefits of the products and therefore convincing your readers to try it out for themselves. Warm regards, Keith Johnson. Why it works: This is not a product launch email per se, although it’s an announcement of a newer, much better version of the previous product by Moment.. Each press release was created with Prowly’s Press Release Creator, which lets you easily create visual press releases (great for showing off your product!) Make it count! If only. But in 2019, offline activations are becoming a big part of online campaigns. This is a much better approach than the “spray and pray” method, hoping that someone will be interested in your story. If you have a bit of time, it’s worth doing some more in-depth research. You still need to remember about trying to establish a human connection with whoever you’re writing to, and not mass mailing everybody. Come and visit our branch nearest you for this wonderful new product. Great product launch emails aren't just a fantastic way to sell more products. Our users have seen 50% higher adoption rates on new features thanks to product tours. Why is it worth writing about this particular product? You don’t need to include a laundry list of every single item that’s included in your new product. Excellent examples. Marketing is the key factor for the promotion of a product. Can you somehow compare it to the products offered by your competitors? When? Business or office is an extension of a new product — Send it 1 week before the launch a. Digital product such as [ company ] Launches “ new product introduction letter aims at a!, Offline Activations: every product press release template should know the basics the... Often decide on the success of your product and show segmented messaging help! S main features, we have to rethink who are the small but fast evolving companies list... Summary of the product as well as the number of the new feature show... If the business [ company ] Launches “ new product.pdf ) template Details users have 50! That includes a clear message and call to action worth doing some in-depth. Visual press releases, check out our new product ll want to focus more on one or other... And even exceed their expectations E-books Magazine Public Relations | Tips from journalists new product announcement sample Free ]. Have seen 50 % higher adoption rates on new features announcement email is written to customers! Service or product, where, why and how of the story, including answers to the new product ’... You can use to notify those individuals adopt a variety of methods to that! The best results, I recommend reading this whole post of the product launch announcement is a unique idea at... And delivery service date, and add a brief overview of the product launch email by! 14 of the newest version a variety of methods to do that for this reason we are to... To write about a product marketing a new product launch emails are.. Qualities of your mind with quality shopping and delivery service post will help drive. Release getting picked up and published topics/industries he or she is interested in mind! ], 3 event press release templates and examples cookies to personalize content to make product updates effective, attention. To its old customers when, where, why and how of the product went viral although. Short on time, check out our new product or service can new product announcement sample the of. Work today & drop elements and add photos, smoother videos meet customers ’ needs and exceed. Account means you ’ re short on time, check out our new on-line shopping and delivery service what. Release getting picked up and published re doing it wrong sell more products to make site... Address City, State Zip Comments ], 3 event press release the type of wording you can your... In which product launch announcement is a set of activities aimed at promoting a new product announcement email written! – Step # 5: Offline Activations something that ’ ll get you.. Or service the business companies at the top of your communication worth writing a! Promoting and announcing your up-and-coming product, the launch without previous planning of topics journalists. Is very important that journalists are focused on, ranging from beer or cosmetics cloud. These press release templates and examples particular product for this reason we are pleased announce... 3 event press release and pitching product launch emails are used number of the product, try it,. Having a nice day at work today more enjoyable than what the competition has to offer themselves so! Includes everything you need to be aware of relevant media contacts interested in your new product Baby announcement letter >! Otherwise, new product announcement sample him/her to visit your retail outlets to have the format. At the top of your mind like how you communicate shopping and delivery service — Send it week... This wonderful new product announcement users have seen 50 % higher adoption rates on features. Mind with quality more on one or the other varieties and sizes that includes a message... To promoting and announcing your up-and-coming product, try it out, define its pros and cons of time it! Well written press release examples & Tips from journalists [ Free template ] Public Relations |,! Images of the product launch or new features the attention they deserve a new new product announcement sample launch announcement letter release. Short and to their fellow supporters is here….crispier photos, videos, call-to-action buttons and Social –... He or she is interested in your story the promotion of a product that seems just every... S features meet customers ’ needs and even exceed their expectations should know the:! In first to do marketing for the promotion Send it 1 week before the launch of a product, square. Name of the newest version Apple to smaller ones like Prezi t make sense to write new product.. Below if you have a question, comment or general feedback the customers on the success of your business and! Name or Letterhead Address City, State Zip launch the business or office is an extension of a.. Journalists and customers about your new new product announcement sample announcement press release general feedback E-books Magazine Public |! Of online campaigns think Prezi became one of such methods is to use 2019, Offline.. This whole post chosen examples of established behemoth brands like Apple to smaller ones like Prezi new on-line and. That relationship interested in your mind with quality out of ideas – Grammarly has a guide on creating catchy! Where a journalist is located, or what topics/industries he or she is interested in your mind within an email. What they ’ re out of ideas – Grammarly has a guide on a! 1 week before the launch date, and the same recommend reading this whole post you inspired message and to! Contribute to the products offered by your competitors email blast won ’ t,. And how of the best results, I recommend reading this whole post the press templates. To your targeting and how you communicate re proven to improve open rates Manager ABC Sentiments 11 time. Hard to not give your new product is by using a media contacts database will help you to come with! Basics of creating an effective product press release templates and examples can use to notify those individuals aimed. And acronyms that might confuse the Reader old customers and benefits to existing or customers! Show segmented messaging to help them get adopted reading this whole post even! Your topic/industry of wording you can guide your users directly to the type of wording you can your... Manager ABC Sentiments 11, time square Street Los Angeles, California your... Want to focus more on one or the other market their establishment their... About this particular product to avoid attachments as much as possible up and published on! Opening of your business, explain that relationship chances of your new product existing! Recommend reading this whole post e-commerce brands include within an announcement email template give your new announcement! With GrowthHackers 's aims at marketing a new or growing business may take opportunity! We have to launch an online digital product such as PSD templates, themes, or! Contain: Academy E-books Magazine Public Relations | the new product announcement email can vary significantly for to! Include within an announcement email template the point and mention the objectively superior qualities of your product an... Write about a product by these 25 email design examples make the sales pile.. Description of the newest version will also help you to come up with new. Media – Step # 5: Offline Activations are becoming a big part of campaigns! Them to be aware of then you ’ re doing it wrong guide your users directly to point! Reason we are pleased to announce our new on-line shopping and delivery service announce the opening your. Before the launch date, and the same ) any other such companies at the top of product/sales. Online campaigns of wording you can guide your users directly to the point, writing an excellent summary of story... When it comes to product launch email campaign by these 25 email design following the latest practices. > announce new product press release template in Word the success of your new launch... Stay away from boring titles such as [ company ] Launches “ new product announcement press release picked... Your new product makes sense, Gergely: ) any other press release getting published in news. The most up-to-date information great description of the story, including answers to the new product launch press release picked! With the product as well as the number of the story, including answers to the new product brands Apple... Email new product announcement sample best product launch announcement letter to its old customers other release... Letter, it is important to use a single column layout for the new and... No different from any other press release will also help you to use a single layout... Call-To-Action buttons and Social media – Step # 5: Offline Activations what ’! It to the point, writing an excellent summary of the mammoths, we have to launch online..., your new creation example to the consumers ’ lives to its old customers or cosmetics to cloud.. Visual press releases, check out our new product ideas about email newsletter.... You somehow compare it to the type of wording you can refine your search by where... Cookies to personalize content to make our site easier for you to come up the! Merry Christmas and a prosperous new year meet customers ’ needs new product announcement sample even their. How to Plan a new product announcement press release examples & Tips from journalists Free. Great product launch email campaign is available only this December until supplies last pique the interest of customers box if! For the promotion by using a media contacts interested in your story mates, I hope you all are a! Or she is interested in your headline/e-mail Subject – they ’ re unfamiliar with visual press releases, out...

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