In fact, emails with a personalized subject line are 26% more likely to be opened while 74% of marketers have stated that targeted personalization in emails increases overall customer engagement. (Look at our blog ‘Expanding our development horizons’). These loyalty programs retain customers and show you what kind of content drives engagement with your most diehard fans. Automation and segmentation save you so much time that you could actually spend less time on marketing while making more money than ever before. Share: Posted on: Jan 23, 2019 7 min read. Learn more about the future of marketing with WSI's annual prognostication post, complete with 5 marketing predictions for 2019. In the future, even higher quality content will be required to maintain brand trust. Everything You Should Know about the Future of Email Marketing in 2019. If you send out a poor-quality message, it doesn’t matter how many times that message is read because it won’t be relevant or sit well with your audience. Then contact Campaign Monitor today for your live demo! Email marketing is about 20 years old and still has an important place in your marketing strategy. Somehow, you survived 2018; although probably around May a part of you thought you wouldn’t make it to the summer… let alone, 2019! Simply sending out mass emails to everyone on your email subscriber list doesn’t cut it anymore. Looking into the future, by 2023, that number is expected to rise to nearly 350 billion emails sent and received daily worldwide. With so much user personal data at hand, marketers will look to protect the privacy of their targets, while at the same time delivering them better and more useful emails. That way, you can do more of what works. Contemplating the future of email marketing seems to be ever-present in the digital marketing news. 2019 Email Marketing Industry Census The 13th annual Email Census, in partnership with Upland Adestra, is a comprehensive analysis of the trends, opportunities and challenges driving the email marketing sector, enabling marketers to future-proof their own email marketing strategy. According to Statista, in just 2018 alone, there were over 281 billion emails sent and received daily worldwide, and that number is only expected to grow and could reach 293 billion this year. Ten industry experts made some bold predictions about the future of email marketing for 2016…. Personalized emails help to strengthen customer experiences by sending the right information to the right inboxes at the right time. ‘Email Marketing Trends’ is back, and we’ve got a brand new 2019 edition ready for you. Skip Fidura. So what exactly is machine learning, and how can it be applied to email marketing? In fact, emails with a personalized subject line are 26% more likely to be opened while 74% of marketers have stated that targeted personalization in emails increases overall customer engagement. During a recent study, we asked hundreds of small businesses where they see the most potential when it comes to gaining new clients and building brand awareness, and while social media came in first and email marketing came in a close second, it’s interesting that consumers don’t view social media in the same light. To achieve … Brand Authenticity Will be at the Core of Future Trends. It’s no wonder as our inboxes constantly fill with everything from friendly communications to work messages and yes, marketing content. Email Marketing trends that’ll find their way into the marketing cosmos. Email marketing continues to be one of the best channels for building an authentic connection with your audience. Instead of hard-selling, focus on sending out helpful content so customers have more reasons to trust you. These loyalty programs retain customers and show you what kind of content drives engagement with your most diehard fans. People subscribe to your emails for answers to their questions, product news, and other relevant information. The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond. Video -- and the use of interactivity -- will continue to grow. Contemplating the future of email marketing seems to be ever-present in the digital marketing news. There is simply no time to waste if you want to experience for yourself why email marketing should be the cornerstone of your digital marketing strategy: Ready to start building your next great email marketing campaign? The data shift: 2019 Email Marketing Trendbook. Interactive content – Let the user do more. That’s not to say you can’t curate content within your niche, you simply must make sure the content you send is relevant to their wants and needs. Humbug!” option got another little surprise altogether. Digital Marketing and Website Firm in Bangalore. Artificial intelligence has been something to monitor in email marketing for some time, and while some may lump it in with machine learning, it’s an entirely different process. So let’s jump in and see what email industry today, has to say about the future of email marketing tomorrow… – Jordie van Rijn. Email marketing came out on top. The idea of interactive content in email can be difficult to grasp at first. Top email marketing trends for 2019 This year personalization and interactivity will be cornerstones in email marketing trends. Email marketing allows you to speak directly to your customers without relying on pay-to-play posts or shifting algorithms. Email marketing 5 years ahead … The more behavior you see from your subscribers, the better you can personalize future marketing campaigns for even better results. The Future of Marketing Automation. That means marketing teams need to stay up to date on current and future email marketing trends, and to help get you started, we’ve compiled a shortlist of trends that either need to be put on your radar or implemented into your email marketing strategy as soon as possible. Another reason why email marketing has a bright future is that the total number of active email users around the globe is 3.9 billion while the total number of social media users is 3.5 billion. Finally, the future of email marketing will rely heavily on email personalization. Finally, the future of email marketing will rely heavily on email personalization. The future of email marketing is very bright, especially since more and more people prioritize checking their email throughout the day, every day. It’s anything your readers engage and interact with. People subscribe to your emails for answers to their questions, product news, and other relevant information. 1. Accessibility serves as one of the founding pillars of user experience and design. Smart marketers are already implementing loyalty programs into their email marketing strategy. AI and machine learning are two separate entities, but when used together, they create an unstoppable email marketing strategy that delivers the right emails to the right subscribers at exactly the right time. The first big change is design-related as a lot of marketers want to switch from visually rich... More segmentation. The Future of Marketing: 5 Predictions for 2019 905.678.7588 Required fields are marked *. Email marketing allows you to speak directly to your customers without relying on pay-to-play posts or shifting algorithms. Looking into the future, by 2023, that number is expected to rise to nearly 350 billion emails sent and received daily worldwide. The same concept applies to the future of email marketing: It doesn’t matter if you message your subscribers daily, weekly, monthly, or yearly if your content isn’t the best quality. With customer data and advanced technologies within easy reach, you should be able to bring your email marketing game a step further. The future of email marketing is very bright, especially since more and more people prioritize checking their email throughout the day, every day. Here’s an example from our friends over at Liveclicker: Now, this example can be quite overwhelming—but the good news is, machine learning is capable of taking all that data and using it to help simplify testing and optimization, triggers and automation. The Future of Marketing. Better Data and Personalization Are the Future of Email Marketing 1. Here’s an email marketing infographic that highlights the do’s and don’ts of email strategy. That way, you can do more of what works. “’The real art of conversation is not only to say the right thing at the right place but to … If you send out a poor-quality message, it doesn’t matter how many times that message is read because it won’t be relevant or sit well with your audience. These programs not only bring in new customers but also retain current customers and simultaneously allow your marketing team to collect customer data. This blog provides general information and discussion about email marketing and related subjects. 12.20.2019 Salesforce Partner Less than half of marketers are currently using marketing automation, but the technology has potential to radically shift your approach to marketing—and vastly grow your ROI on campaigns. For … Machine learning is a given way to apply an algorithm on top of data to process and make decisions even faster than a human can. Email marketing continues to be one of the best channels for building authentic connection with your audience. AI can help with not only data segmentation but also content selection and more. Future-Proof Your Email Marketing Email marketing is poised to become more powerful through hyper-personalization techniques, where you tailor campaigns that provide the best customer experience possible. Privacy of Customers – Privacy is supposed to be the next big thing in email marketing. At least not for the long run. Learn what investments you need to make to compete in 2020, and beyond. As it continues to evolve in the years ahead, it will require marketers to stay flexible and be open to experimentation. And more and more marketers are coming to the same conclusion: Email marketing is the hot ticket to gaining and retaining customers. Blurring the personal lines. Smart marketers are already implementing loyalty programs into their email marketing strategy. Email marketing came out on top. Humbug!” option got another little surprise altogether. It’s anything your readers engage and interact with. Interactive content can take several different forms, including but not limited to: Here’s an example of an interactive email in action from Two UK: In the live version of this email, users were able to click on the options for different lights (blinking or twinkling) and then click on the various green dots that make up the tree to decorate it. Email marketing is expected to continue to gain momentum over the next few years and even outlast some of the newer marketing channels being used today. Machine learning is one of the most talked-about strategies predicted to take the marketing world by storm, but as a concept, it’s often misunderstood. As one of the time that number is expected to rise to nearly 350 billion future of email marketing 2019 and... Strategy in 2019 rise to nearly 350 billion emails sent and received daily worldwide can be... 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